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Don't let growing older get in the way
Use our independent, objective, analysis, product evaluations, and explorations to make the challenges of growing older less challenging — for you, or for older adults you care about. Spend more time doing what you love to do, and less time searching for solutions and worrying.
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Featured: Actionable Insights
Medical Alert Systems: Help!
We kept getting asked "which medical alert system is best?"; and "how do I choose the right medical alert system for me?". This independent, objective, hands-on research tries to answer those questions. If you are looking for a medical alert system, either for yourself or for an older adult such as a parent, this piece of research is for you. .........Read more
The "Useful Apps Club"
Unlock the potential of your smartphone or tablet to improve your life.
The Useful Apps Club is for older adults and Boomers who have a smartphone or tablet (or are thinking of getting one) and need help to turn it into a useful tool. We are focused on finding Apps that can change your life, and teaching you how to use them. .........Read more
Caring from Afar: Guide to Home Sensor Systems
Read our report on this new category of products, designed to help seniors stay at home longer, and to help their families worry about them less. There are important lessons to be learned about which ones work, and for which types of circumstance they are optimal. .........Read more
Examples: Explorations, Analysis, Expert Opinion
Staying Independent as an Older Adult: The Challenges
Staying "Independent" as long as possible is one of the most important priorities for many people as they age. But what do older adults really mean when they talk of being "independent", and what are the obstacles to staying independent? .........Read more
Best Pill Reminder App: Explorer Choice
We set out to pick the best pill reminder app to share with the explorers in our Useful Apps Club. This article describes which features we selected as important and why; summarizes the results of our tests; and shares with you some details about the two Medication Apps we want to recommend, each of which is good for a slightly different life situation. .........Read more
What They Want vs What You Think They Need
I've said it before. Most of the products for older adults that we see are frankly not very good. This article is about two especially common pitfalls. I think of them as the "eat your broccoli" error, and the "I know how to market to 40 year olds" issue. .........Read more