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Don't let growing older get in the way
Use our independent, objective, analysis, product evaluations, and explorations to make the challenges of growing older less challenging — for you, or for older adults you care about. Spend more time doing what you love to do, and less time searching for solutions and worrying.
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Featured: Actionable Insights
Medical Alert Systems: Help!
We kept getting asked "which medical alert system is best?"; and "how do I choose the right medical alert system for me?". This independent, objective, hands-on research tries to answer those questions. If you are looking for a medical alert system, either for yourself or for an older adult such as a parent, this piece of research is for you. .........Read more
The "Useful Apps Club"
Unlock the potential of your smartphone or tablet to improve your life.
The Useful Apps Club is for older adults and Boomers who have a smartphone or tablet (or are thinking of getting one) and need help to turn it into a useful tool. We are focused on finding Apps that can change your life, and teaching you how to use them. .........Read more
Caring from Afar: Guide to Home Sensor Systems
Read our report on this new category of products, designed to help seniors stay at home longer, and to help their families worry about them less. There are important lessons to be learned about which ones work, and for which types of circumstance they are optimal. .........Read more
Examples: Explorations, Analysis, Expert Opinion
Getting In and Out of Cars: Gadgets that Help
Our explorers have been trying out various gadgets that let them get in and out of cars more easily. We have explored a swivel car seat and a sort of extra "car handle for the elderly", known as either a Car Cane or a Handybar. .........Read more
Longevity Explorers Roll up their Sleeves
In our first 24 months, our 5 circles of older adults (Longevity Explorers) had more than 100 face-to-face circle meetings at which together we explored unmet needs related to growing older; tried out, critiqued and compared various interesting products; and engaged in brainstorming and ideation... .........Read more