Analysis and Exploration
Most of our research is designed to help older adults and their families make decisions and choices about topics that impact quality of life as we grow older — choices like which products and services can help older adults live independently for longer, and delay the time at which growing older gets in the way of living life to the full.
In addition, some of our work is designed to help innovators develop products and services that older adults like us will actually want and find useful.
Our recent work is below. To explore by topics, go to Topics & Things.
Medical Alerts: Just Tell Me What To Buy!
"I don't want to become an expert on medical alerts. Just tell me what to buy." is something we often hear. We've found the answer depends enormously on the specific lifestyle of the person enquiring.
Most people fit within one of a handful of broad "personas". Choose which persona best matches your lifestyle, then see which medical alert devices we recommend for that persona.
Longevity Explorers Roll up their Sleeves
In our first 24 months, our 5 circles of older adults (Longevity Explorers) had more than 100 face-to-face circle meetings at which together we explored unmet needs related to growing older; tried out, critiqued and compared various interesting products; and engaged in brainstorming and ideation...