Analysis and Exploration
Our research and analysis is designed to help older adults and their families discover and choose products and services that can help them stay at home longer, and delay the time at which growing older gets in the way of living life to the full.
Our recent work is below. To explore by topics, go to Topics & Things.
What They Want vs What You Think They Need
I've said it before. Most of the products for older adults that we see are frankly not very good. This article is about two especially common pitfalls. I think of them as the "eat your broccoli" error, and the "I know how to market to 40 year olds" issue. .........Read more