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This is one of a class of services including Golden Reviews, and OpenPlacement. All are designed to help people find the right living option for their aging family member who needs help, most likely in the form of a move to some type of residential facility.

There is certainly a big need for this. OpenPlacement's model is for the residential facilities to pay (as a type of marketing expense), and then for it to be free to seniors and their families and to acute care outplacememnt coordinators.

Time will tell if this business model creates challenges. And whether the service will end up being tuned to be useful for seniors when the payers are the residential facilities.

I am only giving it 3 stars because it is too soon to tell how well the whole concept will work. But the idea is good, and the need is very real.