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Hello Jerome,

I have not seen a way to do create Routines other then the mobile app. There is no web interface.

You might be able to get some hints from the webinar How to Build with Alexa for Apps 

If you want to share an Alexa Routine you have created, there is a "Share" option when you open a Routine.

This creates a URL that users can click to add that Routine to their Alexa app and customize for their device names