What Matters to Us: Generational Differences

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Hear this discussion from our Longevity Explorers — circles of older adults who meet monthly to explore solutions to the challenges that come with aging.

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from: Longevity Explorers | Saratoga Retirement Community, Palo Alto

Discussion Summary

This is a discussion segment from an Intergenerational Workshop on the topic of ""What needs to be different about design of a product to be used by 85yr olds compared to design of a product designed to be used by 25 yr olds?

 

The Post-its in this cluster talked about price and value and quality. Much of this seemed uncontroversial as we discussed it but a few interesting points emerged relating to:

  • what people value might be rather different between generations: for example style vs safety; or trendiness vs "quality"; reliability; trust; instant gratification;
  • the extreme importance of affordability for a large segment of the over 65 yr old demographic;
  • "for some, a $300 gadget is unthinkable";

 

 

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