Learn: Customer Interaction with Older Adults

Customer Interaction with Older Adults

Iterate faster to products seniors want

Don't waste time and money developing the wrong thing. With the help of the Longevity Explorer community of older adults and our analyst team you can:

  • explore and research unmet needs;
  • get help critiquing product concepts and evaluating prototypes; and
  • get ongoing rapid feedback as you iterate toward problem-solution fit. 

Below are some specific engagement models we have designed — aligned with different stages in the product development life cycle. We are also happy to develop custom engagement interactions to solve your specific problem.

 

Which Engagement Model?

It depends on the stage of product development you are at. See examples below.

 

 

 

Longevity Explorer Workshop

Focused, Private, Structured Feedback & Insights from Older Adults — About Topics, Products Concepts, or Challenges You Are Working On.


 

Longevity Explorers

How we do things today. Pain points.

We are exploring how older adults do things today (current practice), and the pain points — where better products or services would be really valuable. Every week we learn more. You can learn with us.


 

Explore Unmet Needs for Older Adults: Value Milestones

The Need. The Customer. The Alternatives.

Discover unmet needs. Explore how older adults tackle challenges today, so you know what your new product or service will need to be better than. Develop a profile of the people who care about better solutions.


 

Evaluate Problem-Solution Fit, Products for Seniors

Feedback: Concepts, Prototypes, Products.

Find out how close you are to having a solution to an important need, about which older adults (prospective customers) care deeply. And discover whether older adults think your solution is better than competing alternatives.


 

Unsure What You Need?

Tell us what you want to accomplish.
We will respond with suggestions.

(No charge. No "selling". Just some advice.)