Customer Interaction with Older Adults


Iterate faster to products seniors want

Don’t waste time and money developing the wrong thing. With the help of the Longevity Explorer community of older adults and our analyst team you can:

  • explore and research unmet needs;
  • get help critiquing product concepts and evaluating prototypes; and
  • get ongoing rapid feedback as you iterate toward problem-solution fit. 

Below are some specific interaction models we use — aligned with different stages in the product development life cycle. We are also happy to develop custom engagement interactions to solve your specific problem.


Which Customer Interaction Model?

It depends on the stage of product development you are at. See examples below.