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I wonder if the map app that gives directions could be the basis for a driving evaluation app. It could track how often a driver missed a turn and has to reroute. It could track speed compared to other cars on the road. It could use the phone sensors to track sudden stops and quick swerves (such as to regain a lane after drifting). Missed stop signs. A lot of this would be enhanced if the app was used by the driver to navigate to a destination, but I bet even with a known destination the app could come up with a pretty good score. This could be validated by having 1000 younger drivers use the new monitoring app for a year and correlating the app scores with accidents, tickets, and self evaluation ("I see that you did a quick stop earlier today. Did you have to avoid some obstacle?")