Sylvia Stein: profile
Sylvia Stein is an experienced veteran of brand consulting with an emphasis on ideation and innovation; as such she brings a fresh perspective to every project and client engagement. Building on her solid, 25-year background in developing new concepts and products, she reinvents processes and crafts ideas that inspire transformative innovation.
Sylvia is currently an independent consultant and founder of Venture Concepts, which brings breakthrough ideas together with visionary teams to launch new product concepts in a wide range of product categories.
From 1991 to 2004, Sylvia served as President and Founding Partner of Consumer Eyes, Inc., a New York–based new product/innovation consulting company specializing in identifying consumer insights and trends and leveraging them into strategic, yet innovative new product concepts. At Consumer Eyes, Sylvia spearheaded a Consumer Immersion model of concept development.
Partial list of Consumer Eyes Clients: Coca Cola, Unilever, The Campbell’s Soup Company, Kraft, Pfizer (Warner Lambert), Procter & Gamble, Kraft, Clorox, Hasbro, Schering-Plough Corporation, Motorola.
Sylvia is also a founding partner of BuzzBack, an online market research platform and service that engages the consumer in novel ways and utilizes the full potential of Web-based interaction (data collection, data mining, and data delivery) to reveal new levels of insight and learning for its clients.
Earlier in her career, Sylvia was Creative Director at Faith Popcorn’s BrainReserve, and a project executive with Gerald Schoenfeld, Inc. in Tarrytown.
She is a graduate of Harvard University.