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I agree with your thoughts - nice article.

The need to hide affordances begins early - contact lenses are an example. Many people don't want to admit they're on a diet (unless they don't really need to be).

Technology is one place where affordances could be seen only by the user themselves, and yet we don't have them. I wrote a bit on this myself:

I look forward to the day that software designers step up to the challenge. Maybe it will happen when the current cohort of software engineers get their first tri-focals?