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This is one of a class of services including Golden Reviews, and OpenPlacement. All are designed to help people find the right living option for their aging family member who needs help, most likely in the form of a move to some type of residential facility.

There is certainly a big need for this. A bit unclear who pays in this case. The website includes a place where you can register to get some advice from a family advisor. Perhaps you pay for this?

Three stars because this aspect is a bit vague. But the need is great.

In my experience, it becomes important to understand whether these sites are working for the senior or for the residential care providers. if you are not careful subtle conflicts of interest can make the results suboptimal.

If anyone has tried this out, please post your experiences.