Home Health Care – Who are the stakeholders?
Written by: Walt Maclay. Posted: Sep 22 2013 - 7:36am.
Home health: huge opportunity
Home healthcare is a huge market. The demand is growing. Investors, executives, and technologists all have ideas for solutions. The key to moving things forward is to bring all of these stakeholders together to look at their issues and concerns.
Healthcare providers are worried that they're not going to be able to take care of everybody. There aren't enough doctors, nurses, and other healthcare professionals. The doctors are concerned about taking care of everybody. Currently, doctors spend about seven minutes with each patient. As the aging population increases, they'll have more demand on their time and less time to spend with each patient.
The vast majority of the aging don't want to be taken care of in healthcare facilities. They want to live independently in their homes. I dealt with this with my own father. "I'm not like those other people here who are sick. I'm fine. I can live at home."
The children of the aging need help caring for their parents. Typically, the children are not next door to their parents. Often, they are in another state or another country. They need to care for their parents, even though they're remote.
Insurance companies are caught in the middle. The federal regulations are demanding efficacy rather than procedures. The cost of insurance is getting so high that we can't afford it to be more.
Investors and CEOs are aware that, while these are all problems, they are opportunities too. Investors and CEOs see a fast-growing market and the chance to make money.
Finding the right solution is still challenging
Technologists have solutions. The technology has reached the point that we can make things small enough and cheap enough and accurate enough to be very successful. Just in the last few years, thousands of new hardware and software solutions became available for home health and for the aging.
It is an exciting time, where the future is here and some cool new technology is on the horizon.
To leverage these advances and come up with some really good solutions, we have to bring together stakeholders: the startup CEOs, the technology people, the designers, the marketing and sales people, the healthcare providers, the elderly, their children, care givers, insurance companies, the companies that are designing things, and market research companies.
I am excited to be involved with this group, Tech-enhanced Life, that's bringing these people together to address the issues of aging. I invite you to join and contribute to the group with your thoughts and ideas. In particular who are the stakeholders involved and what issues do they see? We need to hear from all of the stakeholders.